As the internet and social media progress, traditional marketing is becoming less and less effective. This is where content marketing comes in. Content marketing is a tactical marketing approach which focuses on producing and sharing relevant content which is valuable, but it has to be consistent and hold the audience. The goal is to drive more profitable customer action.
You have your own business and your biggest challenge is getting your service or product in front of the right people. What does keyword research have to do with getting my product in front of the right people? Well this method allows you to gain knowledge of what your customer base and potential customers are searching. This can help you stay ahead of your competition and it will help you to be more relevant in your specific market.