Social Media Marketing & Strategy
Social Media is a very powerful way to reach potential prospects and customers. Your target audience is already interacting with brands through social media, and if you haven't got a platform or speaking to your customers through social media such as Facebook, Twitter, LinkedIn and Instagram then you are really missing out. But we can remedy that, which is why you are here. With great social media marketing and strategy social media can bring a lot of success to your business.
So what is social media marketing?
Social media marketing is a type of internet marketing that involves producing content and then sharing it on social media platforms to achieve your branding and marketing goals. The type of content that can be used is posting images, videos and text which can engage your customers and target prospects. The main goal here is to increase your company's brand exposure and create a bigger reach to your target audience.
How can social media marketing help meet my marketing goals?
Simply put social media marketing can help in numerous ways. With great social media marketing you can have increased traffic flow to your website which could lead to increased amount of customers. With the increased flow of traffic your company's conversion rate would increase. Your brand exposure would increase through social media marketing and this will raise your brand awareness and create an identity for your brand with positive association.
Communication will increase between you are your customers and can even make interacting with them much easier by having customer support social networks. If your audience is engaged on social media quite a lot then this will be easier for you to achieve your marketing goals. When using social platforms like Facebook, Instagram, Twitter etc. posting great content is a good way to boost following. Content that is engaging will keep followers coming back as they'll love the content you post.
What is Social Media Strategy?
A social media strategy is used to see how social media can be used if it is needed. It can be used for internal and external communications and can be used as a tool to manage your brand's reputation. Social media can allow for businesses to create new relationships with consumers while also facilitating conversions and allowing information to be shared.
The definition for Social Media Strategy is:
A social media a social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals.
Social media has to be tied to solid business goals that deliver a clear and tangible benefit to the business. Businesses can align a social media strategy to many different goals:
- to improve quality of talent applying for jobs
- improve knowledge management
- to save costs on operations with suppliers
- gain crowd sourcing investment
- improve rate of innovation and new product development
- acquire customers
How can Kanbi Media help with your social media goals?
As you already know we do social media marketing but before all that we create a social media strategy. A social media strategy, simply put, is a statement of what is needed to be done, while outlining any goals and objectives for using social media in parallel with your business.
Before we can create a strategy for where your business is headed, we will take a look at the current position of your business. We will conduct an audit for your social media presence. We'll check which social media platforms your business is on and how you interact with your followers. This will give us a better idea of the position you are at with your social media platforms. Once we've done this, we will spend some time to learn about your business goals and see how it is doing on social media network. If you haven't already we will help come up with a Social media mission statement and then help align it with your company's goals and values to really drive forward.